Pre-ping.io checks to see if lead already exists in your database before serving your ad real-time. This technology allows for deeper integration with lead generation partners and publishers to ensure every impression has value. With this collaboration there is mutual benefit: advertisers pay less for leads and publishers yield higher ecpms. Or post ping, it can check for duplicates before hitting your database. This reduces the need for returns and increases the value of your data.

Pre-ping.IO can perform a duplicate check against your database with email, email MD5 hash or phone #.. all in real-time.

Other features include database search, activity logging, and source reporting.